AZ is a company that offers many different services, with a focus on selling antipollution products to companies in all the Italian territory.
Establish a new brand and digital identity to be competitive in the market and a reference point to customers and cients.
Challenge
Since the company operates in different fields, I had to make sure to differentiate each one of them to avoid misunderstandings from customers and help them get to know better the company and what they can offer.
For this reason, I chose to name the different branches and use a color for each service that could best represent it and, at the same time, maintain a base one that could be used in each situation and function as a reference point for the entire company and the customers.
the process
After having differentiated the services, I decided to keep the same architecture for every category, to give a better user experience and context to the entire website.
I collaborated with my clients to redesign the menu architecture to give better navigation to users that need to visualize their products and specifics.
“AZ Safe” is the main source, investing in helping other companies to have a sustainable and clean approach towards the environment. This is followed by “AZ Urban” which is evolving and gaining popularity in the production of urban spaces and recycling products.
Last but not least, there is “AZ Properties”. This branch manages the maintenance and gives counseling to investors in properties.
Let’s collaborate
I’m always excited to hear new ideas and help people create amazing projects.
